- +30%HIGHER ECOMMERCE SPEND
- +20%EMAIL OPT-IN RATE
We experience growth rates month-over-month that most businesses experience year-over-yearBen Burmaster, Founder Of Snuggle Bugz
Shoppers seek out the team at Snuggle Bugz for advice at different stages of pregnancy. However, for those that shop more heavily online or do not visit the stores with regularity, how can Snuggle Bugz provide this consistent service, and at scale?
Making use of their existing ESP, CRM and Analytics, Demac and Snuggle Bugz devised a program to collect the baby's due date and offer an email drip campaign with timely education and product recommendations at each key stage of pregnancy.
The first version of this program saw a 30% higher eCommerce spend in just one cycle!
That's a great outcome, but it's also a meaningful start for this program to iterate and grow.
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