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Chatters

Leveraging a powerful commerce ecosystem

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Client
Chatters Brand
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Platform
Shopify Brand
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Chatters Tall
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Overwhelmed, Under Performing

Over 100+ salon locations across the country and tens of thousands of beauty products for sale online and in-store, Chatters wanted to provide a customer-centric approach for both revenue channels.

Weighed down by plugins, missing security requirements, and extra maintenance their plans for high growth we were hindered by the overhead of their previous platform solution.

Application

Empowered by Technology

Chatters partnered with Demac Media for advice on platform and roadmap development which helped them design, develop and integrate commerce systems. Our partnership centered around two of the three key pillars of Demac Media's methodology, Plan and Build.

Chatters Plan

Plan

Chatters worked with Demac Media to better understand their supply chain, operational processes, and customers to validate known challenges and discover unknown opportunities such as using the wrong technology for the growth they wanted.

By identifying their specific needs and truly understanding their operational process, Chatters decided to move forward with Shopify Plus because of its robust and scalable multi-channel support.

HP

Our Project Manager is fantastic and accommodating, he knows strategy and we really respect his knowledge.”

Heather Pieper

Ecommerce Manager – Chatters Hair Salons

Chatters Build

Build

By leveraging an agile process, Chatters and Demac worked closely to achieve scalability, quality, and user experience for a quick and seamless site launch.

As a site requirement, Chatter’s needed a custom cart which:

  • Allows their customers to buy recommended products, and see how much they needed to add to cart to qualify for free shipping.
  • Lets customers click-through for a “beauty bonus” reward.
  • Allows the Chatters team freedom to communicate clearly with customers on free-shipping thresholds, offer highly-relevant product upsells, and advertise promotions. (This custom feature was built by Demac through custom Shopify Plus scripts)
DD

Demac Media has been such a strong partner, we can always rely on them to be the experts.”

Dave Darbel

Director of IT & Business Technology – Chatters Hair Salons

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Accomplishments

From Maintenance Mode to Growth

With a seamless, stable, system in place, Chatters now has full control of the business-building components.

  • 67% Increase in Post-Launch Sales
  • 70% Increase in Direct Traffic
  • 58% of sessions come from mobile, which account for 46% of checkouts
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Mobile Views
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Mobile Views
Boathouse Next
1000% Return on Ad Spending
Next:

Boathouse

Maintenance Mode To Driving Sales
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