From a small store in Ontario to having more than 80 stores across Canada, Boathouse is achieving great success as an omnichannel retailer that offers a wide-selection of lifestyle brands. Here’s how Demac Media helped them by restructuring their infrastructure, improving workflows, fixing user experience, and implementing intelligent digital marketing strategies.
The Demac team is always open to try new things, and really pushed the envelope to get our site to be the best in Canada.”
Ecommerce Specialist – Boathouse
Demac Media worked with the Boathouse team to complete a new technology roadmap, one that would empower their business and online store for future growth. Restructuring the platform infrastructure with a focus on user experience fundamentals allowed Boathouse to build out a more intelligent digital marketing strategy resulting in a massive revenue increase.
Improved Backend Performance and Automation
Intelligent Digital Marketing Through Adwords
Email Enablement with Oracle + Bronto
Enhanced User Experience
With the help of Demac, Boathouse was able to drive sales and noticed major improvements in their backend infrastructure, which led to the following: