Demac Media Demac Media Brand Demac Media Brand

Boathouse

Leveraging a powerful commerce ecosystem

Boathouse Hero Boathouse Hero
Client
Chatters Brand
See It Live
Platform
Magento Brand
Learn More
Key Features
Specifics
Boathouse Tall
Boathouse Short

Big Changes For A Big Company

From a small store in Ontario to having more than 80 stores across Canada, Boathouse is achieving great success as an omnichannel retailer that offers a wide-selection of lifestyle brands. Here’s how Demac Media helped them by restructuring their infrastructure, improving workflows, fixing user experience, and implementing intelligent digital marketing strategies.

DC

The Demac team is always open to try new things, and really pushed the envelope to get our site to be the best in Canada.”

Dwaine Chamberlain

Ecommerce Specialist – Boathouse

Application

Focusing on the
Fundamentals

Plan

Demac Media worked with the Boathouse team to complete a new technology roadmap, one that would empower their business and online store for future growth. Restructuring the platform infrastructure with a focus on user experience fundamentals allowed Boathouse to build out a more intelligent digital marketing strategy resulting in a massive revenue increase.

Build

Improved Backend Performance and Automation

  • Boathouse’s aging, enormous, and inefficient backend was first implemented in 2011 when the clothing retailer first switched to Magento.
  • The Demac Magento Certified Development team was able to quickly identify and fix the cluttered backend architecture, allowing Boathouse to uncover hidden revenue in their business.
  • New integrations and backend restructuring enabled Boathouse to improve pricing and inventory workflows.

Grow

Intelligent Digital Marketing Through Adwords

  • The Demac Merchant Success team helped Boathouse take on an innovative strategy when it came to their digital marketing to reach untapped revenue.
  • By capturing Boathouse shoppers using Google Adwords, Demac has been able to drive an astounding return on ad spending for Boathouse.

Email Enablement with Oracle + Bronto

  • To help Boathouse connect better with their customers we migrated them to Oracle + Bronto, a leading commerce marketing automation provider and trusted partner of Demac Media.
  • Bronto helped Boathouse tie together their new paid search approach with a sophisticated marketing tool to match.
  • Bronto integrated exceptionally well which helped tailor the online shopping experience for the Boathouse customer, through segmented sends.

Enhanced User Experience

  • Boathouse’s strong following across Canada created a huge demand for their exclusive selection of sports and lifestyle brands like: Volcom, Hurley, Adidas, Billabong, and, Roxy.
  • Reducing friction along the path to purchase was a simple, yet highly effective solution the Demac team implemented.
  • User-experience improvements made it easier for their customers to buy online and improved conversion rates.
Boathouse Application 1 Boathouse Application 2
1/3
Homepage
Collections Page
Product Page
Listing Page
Boathouse Hero 2
Accomplishments

From Maintenance Mode to Driving Sales

With the help of Demac, Boathouse was able to drive sales and noticed major improvements in their backend infrastructure, which led to the following:

  • 200%+ Revenue Increase
  • 1000% Return on Ad Spending
  • 134% Increase in Conversation Rate
  • 60% Increase in Email Revenue
Mobile Views Mobile Views Mobile Views
Mobile Views
Mobile Views
Mobile Views
Alfred Dunner Next
2X Sales Growth
Next:

Alfred Dunner

Three Brands, One Platform
View Case Study
See More Case Studies

Let’s talk about your 10X return

Icon/Social/Phone Contact us for pricing information