If you’ve been wondering how often you should plan to touch base with existing customers, well our commerce experts at Demac Media have your data-informed answer!
The answer: Every 3 weeks!
Demac Media’s Q3 2016 Benchmark Report found that the average returning customer organically visits every 2-3 weeks. Setting a relationship-nurturing step every 3 weeks ensures that you have a regular touch point for shoppers that don’t happen visit your store.
What’s more – returning customers spend 3x more than one-time shoppers. Talk about an insight, that makes cents right before the holidays.
You can find more on that, and other actionable insights our Q3 2016 eCommerce Benchmark Report. Released quarterly, our latest eCommerce Benchmark Report is free for you to download today.
Re-engage with customer every 3 weeks to stay-top-of mind!
We often get the question at Demac on how regularly we should reach customers with promotions. Though every retailer will seek a different relationship with their customers, this insight offers a starting point to plan touchpoints through a full calendar year.
There’s much more to be said on this topic (hint: content marketing for retailers). For now, audit your existing touchpoints and see whether they meet this threshold.
The Fall gift-buying season is fertile ground for topics worth sharing and discussing with existing customers.
For more insights on engagement, email marketing, device performance, and acquisition, download your free copy of eCommerce Benchmark Report for Q3 of 2016 today: