Transactional Email Best Practices for Ecommerce Business

If you operate an eCommerce website or business, email marketing is a very important way in which you can interact and reach out to your customers. Most eCommerce websites fail to optimize every transactional email. Businesses that do this are not taking full advantage of their email marketing capabilities. Every email is an opportunity for eCommerce websites to build and strengthen your brand, increase sales and most importantly interact with your customers. Easy SMTP has put together this useful infographic that shows you how to go beyond your typical email marketing practice, and optimize your transactional emails with your customers in mind. Here are the transactional email best practices for your eCommerce business!

Transactional Email Best Practices

Source Easy SMTP

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  • The average open rate of receipt emails is 114.4 per cent! Tweet this
  • 63 per cent of customers are more likely to make a purchase from a site offering customer reviews. Tweet this
  • Customer reviews are trusted nearly 12x more than manufacturer descriptions. Tweet This
  • Boost your email open rates by up to 28% by putting the word “review” in the subject lineTweet this
  • 2-3 Weeks is the ideal time between purchase and sending a review email. Tweet this
  • 63 per cent Of consumers are more likely to purchase from a site that offers customer reviews. Tweet this
  • +55 per cent, the Average increase in click-through rates when you add links to social media channels. Tweet this
  • 67.45 per cent, the percentage of shopping carts that are abandoned. Tweet this