Every week we like to gather some of the top articles in eCommerce to share with our followers. This week we saw a lot of buzz about the state of Canadian eCommerce, two acquisitions in the digital world as well as new ways to drive sales using order confirmation pages. To view the Top articles, check out the post below.
This week, Salesforce.comreleased an announcement on its site, about the acquisition of ExactTarget. This acquisition will allow Salesforce.com to combine ExactTarget’s digital marketing capabilities with Salesforce.com’s leading sales, service and social marketing solutions; furthering the company’s vision of becoming a world-class marketing platform for everything email, social, mobile and the web.
OrderDynamics Sells Order Management Technology & Services.
Canadian company, OrderDynamics sold its order Management technology and services company to London-based eCommerce provider eCommera Ltd. OrderDynamics offers cloud-based order management platforms that engages consumers and retailers in web fulfillment. This acquisition will allow eCommera to build upon its current cloud-hosted eCommerce platform and analytics tools to help retailers understand how their business decisions affect sales performance. OrderDynamics will continue to operate under the same leadership as a fully owned subsidiary of eCommera.
In a recent study of 30 online retailers in the UK, online marketing platform company Owned it, discovered that many online retailers are maximizing their order confirmation pages in order to entice future sales from existing shoppers. Results showed that 53% of retailers use social media buttons on their pages, while only 13% displayed them prominently; however, many retailers placed the buttons below the fold and often in black and white. Word of mouth is one of the oldest and most successful forms of marketing. In order to spread the news, Owned it discovered a number of incentives to entice social sharing and more sales including monetary incentives on the shopper’s next purchase or immediate rewards and discounts.
In a series of interviews with Dx3 Conversation Studio Speakers, Ron Tite spoke about the consumer gap in Canadian eCommerce. Ron Tite says, “From a consumer perspective we’re way out in front” suggesting that Canadian consumers are set and ready with the technology and gadgets to engage in eCommerce; however, Tate further explains that, “The gap that exists is between that reality and the reality of the business offerings to meet that consumer demand.” In other words, Canadian businesses are not equipped with the resources to meet consumer demand, leaving opportunity for American and Global retailers to engage with Canadians consumers.