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This Week in eCommerce:
December 9 – 13

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We’ve put together a compilation of articles and news from the world of eCommerce. Some exciting announcements! Shopify raises $100 million in Series C funding, direct mail delivery in Toronto, is about the to go the way of the milkman as Canada Post changes its door-to-door carrier services and brings in a more centralized mail delivery concept. Read up on these and other stories in this week’s Weekly Wrap Up!

Shopify Raises $100 Million

Article: Shopify Raises $100 Million
Source: Shopify

This week, Shopify announces it has raised $100 million in Series C funding. Some of Shopify’s new partners include OMERS Ventures and Insight Venture Partners along with Bessemer Venture Partners, FirstMark Capital, Georgian Partners and Felicis Ventures. Focused with the goal of making it easy for people to create an online store, the company’s launch of Shopify POS is an indication of what’s to come.

How Culture Affects Online Consumer Behavior

Article: The Psychology of Effective Conversion Rate Optimization
Source: Search Engine People

Can you use a one-size-fits all approach to selling to people of nationalities and countries? According to this article, you can’t! The current state of international eCommerce shows that global Internet usage has grown to 137 million users in China, 86 million users in Japan and over 40 million users in India. As the world gets more connected each day, understanding how culture affects online consumer behavior will be one of the biggest factors in online purchasing.

Mail Delivery in Toronto is About to go the Way of the Milkman

Article: Canada Post to Phase out Urban Mail Delivery
Source: BlogTo

The future of snail mail is looking a little grim for Canada Post as the company announces changes to it’s door-to-door delivery service. Cities will be switched to a system of “centralized mail points” where letters will be available for pick-up. It is still unclear as to Canada Post’s exact plan or its affects.

2013 Canadian Black Friday Participation Lower than Expected

Article: Black Friday in Canada Turns into “Reality Check” for Retailers
Source: Financial Post

A poll conducted by retail consultancy firm DIG360 found, that the number of Canadian spending on Black Friday was significantly below some estimates leading up to Black Friday. In the days leading up to Black Friday, BMO reported that 47% of Canadians were planning to take advantage of the deep discounts of the day. DIG360 reports 28% of Canadians browsed Black Friday deals but opted out of the purchases. Quebec residents (17%) had the lowest participation in Black Friday.

Mobile Shopers Are They Naughty or Nice?

Article: Mobile Shoppers are naughty and nice
Source: Internet Retailer

It’s been a strong mobile holiday season so far for eBay Inc. The online marketplace tracked 91% year-over-year increase in the number of transactions through PayPal on mobile devices. This is good news for eCommerce operators as it demonstrates the growth in mobile commerce, however 15.5% of retailer’s encountered fraudulent returns on using electronic receipt in October and November of this year. Although recent efforts to combat fraudulent activity are slowly working, criminals are becoming more savvy and technologically advanced in their methods, making it difficult for retailers and law enforcement to keep up.

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