The Free Shipping Dilemma

One of the most challenging strategic decisions any eCommerce merchant must face is whether or not they should offer free shipping. Nearly half of online orders now include a shipping benefit of sorts, but is this a cost that your online business can afford? Consider this weeks Infographic and find out if offering Free Shipping, is essential or nice to have.

free shipping

Related: Shipping and Fulfillment 101

Source: Free Shipping: Nice to Have or Essential for Purchase

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  • 52% of abandoned shopping carts are due to shipping and handling costs. Tweet This!
  • Shoppers spend an average 30% more per order when free shipping is included at checkout. Tweet This!