You’re a 21st Century business-owner, which means you know you need to have a presence on social media, but do you know the effectiveness of your social channels to your business? If you want to scale and sell online, you better have your brand out there for the world to see and interact with. Being social really does matter but it is important that you take the time to calculate your ROI for each network you’re business is on. To determine the value of social media accounts to businesses Shopify analyzed 37 million social media visits that led to 529,000 orders. Facebook is the largest of the social networks, it also had the most traffic and sales for companies, with 85% of social media sales for those on Shopify coming from Facebook. Surprisingly the high order values came from fashion aggregator Polyvore. Along with the information Shopify collected on its merchants, they also analyzed the profitably of social media accounts for various industries.
At 1.85% Facebook’s conversion rate was the highest for eCommerce businesses. Tweet this.
Facebook drives nearly 2/3s of social media visits to Shopify stores. Tweet this.
Many industries received a significant amount of orders from Pinterest. Tweet this
Orders through social media drop 10-15% on the weekend. Tweet this.