Shopify Flow: Hop On The Operational Efficiency Train

Next Stop: Operational Efficiency City. Population: You.

Shopify Flow

Who is Shopify Flow?

Trick question. Shopify Flow isn’t a person.

It’s a tool Shopify has created to extend the functionality of your Shopify store to work with the business, for the business. Now you can do more, with less.

With Shopify Flow you can now set up Slack Integrations for notifications from your store and create workflow based on events being triggered. From a high-level view, these functionalities can increase operational efficiencies.

Clients love Shopify flow.

Before Shopify flow:
Client: “We want to be cc’d on shipping confirmation emails”
Demac: “Sorry, but this isn’t possible”
Client: “We are very upset.”

Now, with Shopify flow:
Client: “We want to be cc’d on shipping confirmation emails”
Demac: “We can now do this, sort of 😎”
Client: “We have now increased operational efficiencies. We are so happy to be doing business with you”

Enough with the buzzwords. What are some practical uses of Shopify flow?

Here are some very non-practical examples of what you can do with Shopify Flow:

  • Send a GET request to http://webapp.com/shitty-api/ if a customer is created with the name “Chipotle”
  • When an order is created and the risk level is “High”, then add the Customer Tag “Trustworthy Customer”
  • If a refund is created and the amount is greater than $40, send an email to boss@company.com with the message “Bad news, boss. We just lost at least $40.”

The best part about creating workflows in Shopify Flow is that you can add a bunch of conditions to your workflows.

For instance, in the above example where the order is created and the risk level is “High” you can also add logic to say that if the risk isn’t “High”, do something else instead.

What events can you trigger a workflow with?

In Shopify Flow’s current state, you can begin a workflow with the following triggers:

  • Customer created
  • Inventory quantity changed
  • Order created
  • Order fulfilled
  • Order paid
  • Order risk analyzed
  • Product added to store
  • Refund created

The logic added to the above triggers really depends on which trigger was selected, but trust me when I say that there are too many conditions to list in this article for each trigger:

Shopify Flow Trigger
Example list of conditional values for when “Refund Created” is triggered.

Let’s set up a Flow, Yo

This will maybe take 1 minute. Let’s create an example Shopify Flow. With this Shopify Flow, we will:

  • Be notified when an Order has been paid
  • By sending an email to joe@reallygoodshirtstore.com
  • If the total amount received is over $10,000

Let’s start by heading to the Flow App in the backend of Shopify, and selecting Create Workflow.

Now it’s time to get triggered. Now we’re gonna select Order paid as our trigger.
Shopify Flow Order Paid

Now we need to add the logic.

  • Click on Select conditions.
  • Under “If” on the right, select Order total received
  • Then, underneath the above dropdown, select is greater than
  • Then, underneath the above dropdown, add the number 10000

Shopify Flow Order Total

Now we need to add an action for if the order is over $10,000. In the Then box that has now appeared, click on Add action, then select send email and fill out the following:

  • In the Email Address field, fill out the email joe@reallygoodshirtstore.com
  • In the Subject field, fill out “BIG MONEY!
  • In the Message field, fill out “Just made a big ol’ sale: ${{order.totalCapturable}}, baby!”
    • Note that you can select from a variety of template variables in the Add template variable dropdown

Shopify Flow Add Action

And that’s it. Now just save your workflow and let the magic begin.

Dang, this is great

Oh. We know.

Watch the video to learn more about Shopify Flow

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