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Shop.ca Launch Event – Recap

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eCommerce Strategy

This past Friday, June 22nd, SHOP.CA celebrated their launch in the heart of Toronto in Yonge-Dundas Square. SHOP.CA is the first online marketplace built for Canadians, by Canadians with free shipping and returns. Their mission is to be Canada’s number one online shopping destination, where shoppers can earn rewards every time. As a partner of Demac Media, we are incredibly excited about this new channel within Canadian eCommerce, one that will help to encourage more Canadians to shop online!

The launch event started promptly at 12noon and lasted until about 6pm. The day was filled with free hot dogs, giveaways, live entertainment, and fashion shows! Hundreds of people lined up to register for the site where they were then entered into a special rewards promotion. While waiting in line we were also given some free swag, and educated more about SHOP.CA. Everyone was super friendly and excited about the new site and its launch.

We also had some of our Merchant Partners participate during the event. eLUXE, Cosmo Music, and Boathouse all donated clothing which was showcased by models during the red carpet fashion show which took place right in the middle of Yonge-Dundas square. We also had Rens Pets Depot donate some pet giveaways for the hourly draws, and Cosmo Music gave away an acoustic guitar!

Check out some photos below of the event!

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