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Ring in the New Year… With a Plan

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eCommerce Strategy

2012 has come to an end after all the hustle and bustle of the busy holiday season. With the start of 2013 you’ll need to make sure you’ve made time to plan for the upcoming year. What are the major projects and goals for the next 12 months? And how are you planning to accomplish them? Spending the time to prepare a strategic blueprint for the next year should be a priority before the end of January rolls around. Get the New Year off to a good start with some solid planning and goals.

What happened last year?

Take a look at the accomplishments over the past year. What were the successes, and maybe the not so successful endeavours? What lessons learned can be used to help direct the choices for future projects? Now is the time to identify the goals for the New Year and a good start can come from reflecting on what has worked for your audience historically.

Identify goals and business objectives

Set clear and specific goals that allow for a challenge yet are still achievable. Define exact targets for sales, revenue, marketing numbers and other areas for potential growth. Determine all major projects and site improvements to be made, based on industry trends, usability enhancements and business objectives. Remember when setting targets to make sure they are measurable so you can track your progress.

Create an action plan

Create a plan and timeline to accomplish those goals. Map out all marketing campaigns, sales and promotions for the year. This will give you a clear picture of the year and help determine the proper timing and execution. Preparing for the year with well thought out goals and business objectives will ensure a successful year.  Track your progress throughout the year and don`t forget to celebrate your successes along the way!

Here’s to a successful 2013! Happy New Year!

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