Pinterest and Shopify partnered up to collect data and visualize it for you! Many companies use the major social media platform as a way to drive traffic to their entities and products, while users gladly pin products they see as a source of inspiration or want to purchase down the road. If people are pinning items with the intent to buy, this means that the channel is driving online commerce. This is good news for merchants, the platform can drive traffic and sales for your site! Still not convinced of the value of Pinterest? Users buying via Pinterest have an average order value of $50 – that’s the highest of any other social network. Check out the below infographic for more findings on how Pinterest drives online commerce:
Pinterest is the number two source of social traffic to Shopify stores. Tweet this.
93% of people use Pinterest to plan purchases. Tweet this.
In two years order made from mobile on Pinterest increased 80%. Tweet this.
From 2013 to 2014 the male audience on Pinterest has doubled. Tweet this.