If you want your eCommerce site to be successful, you need to offer something that consumers want. This doesn’t just mean selling the product, but selling the site as well! So what do consumers want? What goes through their minds before they head to the checkout? And what causes checkout abandonment? Your site’s speed, design, product reviews, promotions, shipping, and payment security all affect the purchase decision. Within the first 90 seconds that a shopper lands on your site, they will make an initial judgement on whether or not to buy something. There’s a lot to know about how people think during online shopping, so check out this week’s infographic to learn about the online consumer psychology.