Mobile is taking over, and after Google’s recent “Mobilegeddon” algorithm update, companies have an incentive to optimize. Mobile development has taken off with an abundance of apps available and browsing on mobile is becoming easier than ever. As an eCommerce merchant have you ever considered the value of SMS to your business and customers? You make think it’s silly, but SMS is still a dominate part of the mobile market, presenting an opportunity for marketers to reach consumers. SMS reached more than 3 billion people globally on 6 billion devices, and is the most used tool on smartphones. Did you know that 90% of texts are read within 3 mins? This infographic by OpenMarket demonstrates the scope of SMS marketing and the users who prefer mobile messaging for customer service:
Source: Social Times
Mobile messaging is the most used communication channel. Tweet this.
SMS message read rates are 98%, versus email at 20%. Tweet this.
64% of consumers prefer texting over voice communication. Tweet this.
When using SMS companies experience a 20% decrease in support calls. Tweet this.