Starting a new business is no easy task. It can take a lot of time, effort, and sometimes a lot of money to get your name out there. Fortunately, in today’s era of eCommerce, that doesn’t necessarily have to be the case. Not to say that it doesn’t take as much effort, because I do strongly believe that success comes from hard work and dedication. However, marketing is no longer such an expensive feat.
There are so many resources, tools, and supporting communities out on the web that creating a successful eCommerce business can be possible with even the smallest of budgets. Here at Demac Media, we like to consider ourselves as one of those resources you can count on. We are extremely passionate about the growing eCommerce industry in Canada, so we’re always here to help! Here are 5 easy and affordable marketing tips to jump start your eCommerce business.
1. SOCIAL MEDIA
Take advantage of this free, powerful tool. Being on social media gives you access to millions of people all over the world, so it’s a great way to get your brand out there and get some exposure. You can promote your brand, promotions, sales etc., they are happening. What’s great in today’s era is that social media companies realize the potential in eCommerce, so they are catering their platforms for merchants. You can place ads, business cards, or even feature products that can be bought directly from the social media page.
Not only is social media great for getting exposure, it’s an excellent way to engage with customers. Shoppers love to vent about problems very publicly on social media, especially Twitter! Rather than letting that hurt your company, take it as an opportunity to show superior customer service, which is very important in B2C commerce. By addressing your customers’ concerns and problems, you can turn a negative PR situation to a positive one.
If you have the knowledge to do your own search engine marketing, that’s great! But if not, this is something worth investing in. Did you know that 93% of online experiences begin with a search engine? How else do you think people find what they’re looking for! Ideally, you should work on making your site appear on search engines organically by creating strong content on your site. Keywords should also be relevant, so that once your customers get to your site, they aren’t disappointed or feel deceived.
Email marketing is one of the strongest forms of online marketing. Similar to social media marketing, this is an affordable way to reach and communicate with a mass number of people while still being personable. With list segments and customization, you can send catered messages to your subscribers. You can also use it to engage with your customers and learn about them.
However, unlike on social media, you have much more freedom to be as creative as you’d like so that you can really showcase your brand. You’re not as limited in terms of how much content you can send out and the format that it’s sent out in. It’s a great way to update consumers on your brand, products, and promotional events. If you can develop a strong email marketing campaign, your business has the potential to do well!
Affiliate marketing is a very powerful way to market your new business. It’s a great way to gain exposure, grow revenues, and test different markets! By connecting with affiliates, you can get traffic from hundreds of sites and reach various audiences that you probably wouldn’t have been able to on your own. It’s also extremely easy to do and cost effective as well. As affiliate marketing is performance based, you are not making a giant investment to acquire affiliates. You only pay commission if a sale comes through. In which case, you have made money! If not, at least you got your business out there and you’ve gotten a better idea of which markets are interested in what you have to offer.
Hosting a pop up shop to market your online store in the offline world is a great way to introduce your brand to new audiences and interact with your customers! One of the challenges of running an online business is that there is very little customer interaction. With pop ups, you have the opportunity to meet who your customers are, learn more about them and build stronger relationships, which can then help you improve your business!
Another big challenge of selling products online is that consumers don’t really see your products. Often times, a product can be misperceived in pictures. This is especially a product if you don’t have the resources to invest in super high quality photos. For example, a piece of jewellery can look very dull in a picture, however look beautiful in person! Products such as this may not sell very well online, so hosting a pop up shop and showcasing these products can help boost new sales. For more info on how to host a pop up shop and where, check out our eCommerce Toronto recap.
There you go, 5 actionable ways you can bring awareness to your new eCommerce business! The last thing that I’ll add is to be creative! The fact that these ideas are easy to implement and are fairly affordable, means it is easy enough for anyone to use means and pretty much everyone is using it! If you want to stand out, try to think out of the box to reach the full potential of these tools. Good luck!