Mini Tutorial:
How to Display and Describe Products in Magento

Online shoppers read product information very carefully before making their purchase decision. I’ve created a tutorial to understand how to display and describe products in Magento. Follow the instructions in this step-by-step guide, or if you’re more of a visual learner, check out the video below!

Step 1

On the top menu of Magento admin page go to Catalog > Manage Products and clickAdd Product”

Step 2

Fill in the following product data. Required fields are marked by an *, otherwise they are optional:

A. General Tab

Name: This will appear in the front end as the product name in the top of the product page.
Description: The description of the product what will appear in the center of the product page
Short Description: Product description that appears at the top of the product page
SKU: This is used as a unique identifier for the product across all stores and websites.
Weight: weight used for shipping calculations
Set product as new from/to date: The date range in which this product can be promoted as a new product in various locations throughout your site.
Status: “Enabled” displays the product in the front-end.
URL Key: Search-engine-friendly product URL
Visibility: Set to “Catalog, Search” so that the product will display in category pages and search results
Allow Gift Message: Determines whether customers will be able to add gift messages to the product during checkout.

B. Prices Tab

Price: Product’s regular price
Special Price: Product’s sale price if applicable
Special Price From Date: Date when the product begins to be on sale. Leave blank if the product should be on sale immediately.
Special Price To Date: Date when the product should revert to the regular price
Cost: Actual product cost
Tax Class: The product’s tax class for customizing tax for different kinds of products.
Tier Price: For customizing pricing based on customer groups and quantity purchased

C. Meta Information tab:

These attributes are used by search engines to index the product page:
– Meta Title
– Meta Keywords
– Meta Description

D. Images:

Use the “Browser” then “Upload” button to add images.
Label: Title for the image
Sort Order: Sets the order of Thumbnail images in the “more views” section
– Set whether an image is:
a) Base: Main image used in the product page
b) Small: Product image used in category pages and other product lists
c) Thumbnail: Image used in the “more views” section in the product page

E. Inventory:

Qty: The quantity in stock
Qty Uses Decimals: If “yes”, this will allow customers to enter decimal quantities for the product as opposed ot integers. For examples 2.35 pounds of concrete, 3.75 feet of carpeting
Stock Availability: Set to “In stock” to make sure the shows in the frontend and can be added to cart. If “Out of stock” set Catalog > Inventory > Display Out of Stock Products to “Yes” in System > Configuration to display out of stock products with a label “Out of stock”

F. Websites:

Check the website from the list where you want the product to be visible

G. Categories:

Check the categories where the product belongs so that it will be shown in those category pages

H. Merchandising:

Here you can suggest complimentary products that the customer would likely buy with the main product
a) Related Products: This displays a list of products in the product page and will have the label “Related Products”. Check the products that apply.
b) Up-sells: This displays a list of products in the product page and will have the label “You might also be interested in the following product(s)”. Check the products that apply.
c) Cross-sells: This displays a list of products in the shopping cart and will have the label “Based on your selection, you may be interested in the following items:”. Check the products that apply.

Related: How To Boost Sales Using Magento’s Rule-Based Product Relations

Step 3

Save the product

Step 4

Go to System > Index Management and select the following items:
– Product Attributes
– Product Prices
– Catalog URL Rewrites
– Category Products
– Stock Status

Step 5

Set Actions to “Reindex Data” then Submit