Book Launch:
Magento PHP Developer’s Guide

About the Book

Magento is the king of eCommerce frameworks and famous for its flexibility and power. Unfortunately it is also (in)famous for being complex and having a large learning curve.

Developers new to Magento often get frustrated and confused with the platform due to scarce documentation. The Magento PHP Developer’s Guide will help new developers to quickly pickup the fundamentals of the system like Entity Attibute Value(EAV), Magento’s ORM, the design patterns used, Magento MVC, the layout system.

Who this book is for?

This book is written for developers who have previous experience with PHP and PHP frameworks, such as Zend or CakePHP, and want to start developing and working with Magento. Even developers with previous experience with Magento will find the book extremely useful to gain a full understanding of Magento fundamentals, architecture, and overall philosophy. The book starts by building the reader’s knowledge of Magento, providing them with the information, techniques, and tools that they require to start their first Magento development.

What you will learn from this book?

– Understand the fundamental concepts of Magento
– Deploy and distribute custom modules
– Explore development techniques and tools for Magento
– Extend Magento core functionality
– Discover the design patterns which form Magento
– Understand Magento architecture
– Test Magento with different tools and frameworks

When can you get the book?

You can preorder the book now with orders being shipped and available for download as of April 4th. The official launch of the book will be at Magento Imagine 2013 (April 8th – 10th, Las Vegas) where you can visit Demac Media in the marketplace for your chance to win 1 of 3 copies!

About the Author

Allan MacGregor (@allanmacgregor) is a Magento Certified Developer Plus with four years of Magento experience. He also has a certification in Linux System Administration by IBM.

He started working with Magento as a freelance looking for a better framework to build eCommerce solutions, and he is now the Magento Lead Developer at Demac Media. He’s very passionate about software development in general and is constantly working with new technologies and frameworks.

At Demac Media (@demacmedia), he has participated in building core solutions for a wide range of clients, which has given him the experience and knowledge to solve many Magento challenges.