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How to Conquer Black Friday Cyber Monday in a FLASH with Launchpad by ShopifyPlus!

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Conversion Optimization, eCommerce, How To Grow Your Business, Marketing, Shopify Commerce

Shopify loves to gift its Plus merchants with goodies that frees them up to focus on what they do best: growing their business. And as the calendar approaches BFCM / Holiday season, merchants are bound to be hard at work preparing for their biggest sales days of the year.

It takes a ton of effort to craft a seamless sale experience for customers – so what if you could take some of the heat off by managing your pre-sale activities in advance?

Launchpad does just that – and more – all while ensuring that the big day goes off without a hitch!

Where does Launchpad shine?

Have a big product release coming up? Prepping for a rapid-fire flash sale with limited inventory or a massive sales campaign designed to move product? Launchpad is your best friend – before, during, and after the launch of your event.  Best of all?  It’s free for Shopify Plus merchants!

Let’s Get Efficient!

You may choose to lock your store to create hype in the days leading up to your event – now you can go ahead and schedule that in Launchpad. If you want to get fancy, set up a landing page with a countdown timer to build some anticipation then when your event starts, Launchpad will unlock the store for you.

During the event, you’ll have the ability to release new products, publishing them on any sales channel you choose. You can even tell Launchpad to increase inventory levels when the event starts! You may also offer a discount on specific products or collections  (max 1000 products) or go even further by scheduling specific line item or shipping scripts to run for the duration of the event.

Another really exciting feature of Launchpad is the ability to schedule an event-specific theme change. Let’s say you want to use specific design assets and copy during your event, just set up a preview theme with those updates and schedule the switch in Launchpad! When the event is over, Launchpad will switch back to the theme of your choosing.

You can also keep an eye on the event’s performance in real-time. You’ll be able to see total sales, orders placed, and average order values. Additionally, you can get more in-depth data about the products sold, such as the best selling products and their inventory levels as well as customer conversion data. These valuable insights are all served to you on a handy dashboard and are available after the event is finished.

Launchpad in Action

shopify plus, demac media, launchpad, skiis and biikes, shopify partners
Demac’s Shopify Plus client Skiis & Biikes has taken advantage of Launchpad’s automation features since it’s release earlier this year. Their team frequently uses the theme scheduling feature and are also looking forward to scheduling line item and shipping scripts for customized promotions. They see big wins in preparing for upcoming sales campaigns in advance.

“Launchpad is very convenient. We plan campaigns about 3 months in advance and it gives us peace of mind to have our team sign off on changes that are then published automatically.”
– Devin Montgomery, Owner, Skiis & Biikes

All-in-all, we’re really excited to see the benefits of Launchpad reach our clients at Demac!

Get ready for blast-off this holiday season!

Download The Retailers Guide to the Galaxy Holiday Season today with actionable Black Friday Cyber Monday insights from our Partners at Shopify Plus, and more!

The Retailer's Guide to the Holiday Season

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