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ebook: Key eCommerce Trends in 2014

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eCommerce Strategy

2013 was an exciting year for eCommerce, and 2014 will continue to push the limits of what’s possible, while gaining significant traction on what was popular or “up-and-coming” from 2013. Earlier this year we hosted a 3-part webinar series alongside Tenzing on the Key eCommerce Trends in 2014. To help summarize the content we featured throughout the series, we decided created an ebook, free for download!

eBook Preview: Key eCommerce Trends in 2014

Here are the key eCommerce trends we feel will be the most relevant in 2014:
1. Responsive Design
2. Retargeting
3. Video Marketing
4. Omni-Channel
5. CRM

This ebook is broken up into three parts highlighting the challenges merchants often face when growing their eCommerce business. By reading this ebook you’ll be able to learn how to leverage these key trends for your own online success!

Part 1: Attracting Shoppers To Your Site

Step one for any merchant who is selling online is to attract shoppers to their site. In part one, we introduce some key marketing trends for 2014 such as retargeting and remarketing as well as ways to tackle shopping cart abandonment. Retargeting allows merchants to overcome the overall decline that we’ve seen in ad performance lately. Keeping in touch with your customer over the web is a great way to stay top of mind with meaningful and relevant ads! With a variety of platforms to get you started, retargeting has become a great resource for merchants looking to expand their marketing strategy and improve conversions.

Part 2: Keeping Shoppers On Your Site


Now that you’ve attracted customers to your site, what’s next? With more consumers shopping on their smartphones and tablets, responsive design is no longer a “nice to have” for your online store. Any serious contender in the world of eCommerce must recognize that in order to provide the best possible user experience, websites now must adapt to multiple devices for optimal viewing! Part two of this ebook dives into the strategies around keeping customers engaged with immersive content, such as video marketing and responsive design. Although Responsive Design was a hot topic in 2013, we feel that 2014 will be the year that retailers actually implement this strategy for their design and user experience practices.

Part 3: Setting Your Site Up For Success

Most merchants realize that consumers are embracing digital technology and using multiple devices at all stages of the purchasing cycle. But did you know that customers now actually expect the same marketing, strategies, and branding, throughout their entire experience whether they are shopping in-store or online? Unfortunately, most merchants don’t provide this. Luckily, Omni-Channel and CRM are two effective ways to help to bridge any gaps between business channels and gives the customer that consistent, seamless experience they’ve now come to expect while shopping. With consumers embracing digital technology and using multiple devices at all stages of the purchasing cycle, this is why we discuss the importance of Omni-Channel and CRM for B2C merchants in part three of our ebook. Expect to see Omni-Channel and CRM for B2C merchants become a larger growing trend, this year and next.

Webinar Recordings

Part 1: Attracting Shoppers To Your Site

Part 2: Keeping Shoppers On Your Site

Part 3: Setting Your Site Up For Success

Get your copy! Download the ebook Now

Learn how to leverage the key trends in eCommerce for 2014 for your own online store. Click on the button below to gain access to our free ebook! Here’s to a successful 2014, and beyond!

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