If you operate an eCommerce website or business, email marketing is a very important way in which you can interact and reach out to your customers. Most eCommerce websites fail to optimize every transactional email. Businesses that do this are not taking full advantage of their email marketing capabilities. Every email is an opportunity for eCommerce websites to build and strengthen your brand, increase sales and most importantly interact with your customers. Easy SMTP has put together this useful infographic that shows you how to go beyond your typical email marketing practice, and optimize your transactional emails with your customers in mind. Here are the transactional email best practices for your eCommerce business!