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How Loading Time Affects Your Bottom Line

Have you ever tried to visited a website, only to completely turned-off and tuned-out when the page takes forever to load? In the realm of eCommerce, retailers need to be keenly aware of how loading times can, and will, affect their bottom line. It’s hard enough as it is to capture the attention of the average internet user. You put a lot of time and energy into drawing visitors to your online store, don’t waste your resources only to have them bounce as soon as they get there. Not only will users be quick to abandon your website, they won’t likely be returning. Don’t let your site-speed affect customer behaviour. Here’s how loading affects your bottom line:

how loading time affects bottomline

Source: Kissmetrics

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47 per cent of shoppers want a page to load in 3 seconds or less. Tweet This.

60 per cent of mobile internet users say they’ve encountered slow loading times in the past 12 months Tweet This.

1 second delay in page response can result in a 7% reduction in conversion. Tweet This.

44 per cent of online shoppers will tell their friends about a bad experience they had online. Tweet This.