Infographic:
Rising Multi-Screen Consumption

From TVs, PCs, and laptops to Smartphones, tablets and eReaders, 90% of Americans use multiple devices sequentially through out the day. Emerging handheld technologies and multi-screen consumption has broadened the way we consume digital content. The most common combination of multi-screen use among American’s is mobile + TV use (81%). This has some important implications for marketers. The key is to reach customers beyond the first screen.

rise-of-multi-screen-consumption

Source: Uberflip

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  • 90% of all media interactions in the US are screen based. Tweet This!
  • 40% of people who own tablets and Smpartphones use them while watching TV. Tweet This!
  • 2/3 of Americans w/ multiple devices search & shop for a product they’ve seen on TV. Tweet This!