Infographic:
Pinterest for eCommerce

Just four years from its beta launch in 2010, Pinterest has 2.5 million page views per month, making it the fastest growing social platform today. According to recent studies, Pinterest is more successful than Twitter and Facebook at converting followers into consumers. Users also spend more on products they discover on Pinterest than users on any other platform, making it very attractive to savvy marketers. However, the site is also very merchant-friendly, with goodies such as a follow button, apps, bookmarks, share buttons, profile-website syncing, mobile-friendly browsing, interactive comment sections, and site-based analytics. But even with access to all of these tools, many marketing professionals still struggle to build a strong Pinterest page. Check out the infographic from Ripen below to see the power of Pinterest and how you can adopt (or improve) your Pinterest eCommerce strategy.

Pinterest_Statistics

Source: Ripen

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  • 38% of users made a purchase because they saw it on Pinterest! Tweet This!
  • On average, one pin generates 6 webpage views! Tweet This!
  • Pins with a price tag have a 36% higher chance of being liked! Tweet This!
  • A call-to-action pin description leads to an 80% increase in engagement! Tweet This!