Infographic: How Google AdWords Works

Is your eCommerce business investing in PPC as part of your marketing strategy? If not, perhaps it’s something to consider. Although organic searches bring in the most traffic, PPC can be a great way to help maximize your reach and introduce your business to a new audience. For someone new to PPC, it can be a little confusing to understand how the process works at first. Here’s an infographic highlighting the bidding process & key information for Google AdWords!

what-is-google-adwords

SOURCE: WordStream

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  • Google earned a total of $32.2 billion in advertising revenue! Tweet This!
  • 97% of Google’s total revenue is from advertising! Tweet This!
  • Your ad rank on Google depends on your CPC bid and your quality score! Tweet This!