Nowadays, shoppers don’t just want a great product, they expect great shopping experiences. Which is why customer experience is the primary investment target in 2014. Infact, 68% of businesses plan to increase their customer management spend. However, many businesses incorrectly execute their strategies, resulting in frustrating experiences. For example, you may want your eCommerce site to be informative for your customers, but if it is overloaded with information, it will be hard and frustrating to navigate. Check out this week’s infographic below to see the top mistakes made by businesses, so you can avoid them for your store. Then see how you can provide better shopping experiences to get happy and returning customers!