To stay on top as a merchant in today’s state of commerce, it’s not enough just to have a website for your business. Your website should be complementary and in cohesion with your brick and mortar stores, so that your entire brand is a single identity. This can mean making sure that the information displayed on your site matches what the sales people are saying in store, providing in store pick up or ship from store, or accepting online returns in store. Today’s consumers often engage with a brand both online and offline. In fact, 67% of online shoppers admit to having recently made a purchase that involved multiple channels, so it’s important to create a seamless shopping experience across all your channels. Check out this week’s infographic to see what the current state of cross-channel commerce is like!