Infographic:
Back-to-School Shopping and eCommerce 2014

Back-to-school marks the beginning of the holiday season for many merchants, which means the busiest shopping season of the year is here! Shoppers are gearing up for all the sales and promotions that are coming their ways, and many are going to take advantage of them online. In fact, about 36% of back-to-school purchases will be made online. That’s $57.17 billion worth of US retail eCommerce sales for back-to-school. What else is expected for 2014’s back-to-school season? Check out this week’s infographic below to find out!

ecommerce

Source: PRESTASHOP

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  • US retail eCommerce back to school sales is expected to reach 57.17 billion this year! Tweet This!
  • The average family spends $669.28 on back to school shopping! Tweet This!
  • 44.5% of back to school shopping happens 3-4 weeks before school starts! Tweet This!