A/B Testing, or “split testing”, is on our list of favourite things, because it works. Essentially A/B testing compares two versions of an element on your website in order to find our which performs better. Most merchants and digital marketers who implement an A/B Test are looking to improve KPIs like conversion rate and revenue. This testing can be used to improve almost every facet of your eCommerce site from calls-to action, to emails and search ads, and once your experiment is finished you’ll be left with the option that performs the best! Sounds amazing, right? With the right testing methods a company can see up to 300% increase in conversion rates. Want to learn how harness the power of A/B testing?! Check out the following infographic from the folks at VWO who take you through the fundamentals of running a successful experiment.