Customer service is key to business success. Just one negative experience can have a lasting effect – in fact, it takes 12 good experiences to make up for one negative customer experience. Salesforce Canada has created an infographic entitled “Customer Service: The Forgotten Marketing Channel”, diving into how important customer service is, and which aspects of customer service are most important. It’s a fact: More than half of customers are willing to pay more for a better customer experience. Seventy percent of purchases are based on how a customer feels they’re being treated. That includes fast, effective service, and offering customers their preferred method of assistance – such as a phone number, email, and live chat options.