Have you ever tried to figure out which of your customers are the most valuable to your business? When it comes down to it, some customers drive more revenue than others. Don’t miss out on the opportunity that cultivating customer lifetime value provides. Retention and satisfaction are key to driving results, in fact 80% of future profits come from 20% of a company’s existing clients. Customer Lifetime Value (CLV) is categorized by more than 75% of North American Senior Executives as an extremely valuable indicator. This infographic gives a great overview of the concept of CLV, the challenges of a CLV strategy, and ways to leverage this indicator for profitability.