Infographic:
Top 5 Shopping Trends for Back to School 2015

Before we get too excited about the holiday shopping season, lets not forget that “back-to-school” shopping comes first. Stores have started to roll out their strategies to get busy parents and students to buy their products, in-stores and online. In fact the back-to-school holiday season is the second largest retail holiday of the year. U.S. Shoppers have spend about $75 billion in the past on back to school shopping, making this time period a great revenue opportunity for merchants and retailers before the holiday season kicks business into high-gear. With the right campaign strategy in place you can get in-front of consumers take advantage of the convenience of online shopping. Back to school is highly competitive so keep these 5 trends in mind when formulating your eCommerce strategy:

AdRoll-Back-to-School-Infographic

Source: AdRoll

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Back-to-school sales are expected to hit $53B this year! Tweet this.

Shoppers being researching for back-to-school online as early as May. Tweet this.

73% of parents used a mobile device when back to school shopping. Tweet this.

42% of US internet users made a back-to-school purchase in August. Tweet this.