Infographic –
101 On Eye Tracking: How Your Eyes Move On A Website

If you have an eCommerce website, or simply consider yourself anally retentive, you’ve probably asked yourself these questions before: Does it matter if I put my logo on the right side or left side of my webpage? Will I generate more purchases if I place the “Buy” tab underneath a product’s picture or to its side? Beyond what your best friend thinks, your gut feeling tells you, or your competitor’s website has opted for, there is recent statistical data that can help outline optimal layout design. Here are some interesting findings about eye tracking that can help you understand where your website’s form and function intersect:

101 On Eye Tracking: How Your Eyes Move On A Website

Source: SINGLE GRAIN

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  • 69% of users’ time is spent looking at the left half of a webpage. Find out more about website eye tracking: Tweet This!
  • Logos placed on the top left side of a website are remembered 58.4% more than logos placed elsewhere. Read more: Tweet This!
  • Wonder if placing your logo on the right or left side of your webpage matters? Wonder no more. Here are the facts: Tweet This!
  • Scrutinizing page layouts in hopes of tapping into your audience’s subconscious? This infographic is for you: Tweet This!