What Consumers Expect from Product Videos

This week’s infographic brings you a great comparison of how retailers and customers feel about product videos on an eCommerce site. In round one of the epic battle ‘Are Shoppers’ Video Needs Being Met?’ Retailers vs. Shoppers, the score seems to be pretty even. Retailers and shoppers tend to agree on the benefits of videos. They help showcase a product in action and in turn increase the likelihood of purchase; however, in round two, there seems to be some disconnect. Have a look at the post below to find out more!

Source: GetElastic

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  • 71% of customers say video is the best way to bring product features to life. Tweet This!
  • 79% of retailers have put video on their product pages. Tweet This!