Mobile In-Store Research

Mobile devices are getting smaller, thinner and more portable. Just as Apple announces its latest iPad Air and iPad Mini, merchants should begin to consider the benefits of optimizing their eCommerce sites for multiple platforms. This week’s infographic is all about the importance of mobile shopping and how it influences consumer-purchasing behavior. For a closer look at the details, click on the image below to expand.

Source: Pinterest

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  • 79% of smartphone owners are ‘smartphone shoppers’. Tweet This!
  • 84% of shoppers use their phone to shop while in store. Tweet This!
  • Smartphone shoppers spend an average of 15 minutes on their devices while in store. Tweet This!