State of eCommerce Marketing Professionals 2013

Earlier this month we shared an infographic on The Multi-Screen World and Understanding Cross-Platform Consumer Behavior. According to that infographic, 90% of all media interactions are screen based, suggesting a shift in consumer purchasing behavior. Likewise eCommerce Marketing Professionals can take note of the ever-evolving state of marketing in eCommerce. By understanding where and how the target customer likes to shop, marketing professionals can identify the right eCommerce and social media outlets to showcase their products.

Source: SocialAnnex

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  • 57.63% of marketing professionals plan on exploring social shopping experience. Tweet This!
  • Marketing professionals use social for acquisition, retention and general exposure. Tweet This!
  • Tablets account for over 40% of mobile traffic to eCommerce sites. Tweet This!