Peer Pressure or Peer Influencer?

Marketers are becoming less interested in mass marketing efforts designed to reach as many people as possible. Instead, they are interested in reaching the right people. Often overlooked, influencer marketing considers how our peers and close social networks are influencing our purchasing decisions. Take a look at this week’s infographic for more insight into influential marketing and it’s impact.



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  • 92% trust recommendations from peers over all other forms of advertising. Tweet This!
  • 70% of men and women were influenced by a suggestion posted on Facebook. Tweet This!
  • 61% of people are influenced by peers when suggested to meet in person or by phone. Tweet This!