Analytics, Ecommerce Infographics

Infographic:
Bounce Rate Demystified

Posted by Nicole
1 minute

The bounce rate is a performance indicator that measures the quality of traffic a website is attracting. Google uses this rate as part of its algorithm to help determine the rank of a website. If a bounce rate is too high, it is likely that your site’s entrance pages are not relevant to your visitors. This week we share with you an infographic that outlines some key factors that affect bounce rate and ways to improve it.

bounce-rate

Source: KISSMetrics

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  • The average website experiences a 40% bounce rate. Tweet This!
  • 20-40% of visitors will bounce from a well-targeted retail site. Tweet This!
  • 8 ways to improve bounce rate. Tweet This!