Modern shoppers are more connected now than ever before, making daily connections with viewers within their social networks. Shoppers expect closer, more relevant connections with brands as 68% of consumers agree that shopping today is less about the brands or products themselves and more about what they are feeling and needing. Even Millennials want brands to be entertained by them. Furthermore, 45% of consumers prefer a more connected omni-channel experience. Today’s infographic describes the Anatomy of the Connected Consumer and what brands should be paying attention to.