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How to Properly Embark on Your Commerce Quest

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Build A Business, eCommerce, eCommerce Strategy, How To Grow Your Business, Marketing

The path to growing your business from 1 to 100 (scaling from $1 million to $20 million) is varied and challenging. Embarking on this commerce journey and building a meaningful eCommerce business that can withstand the rate of change, and achieve consistent growth, is no small feat.

We know firsthand what it takes to venture on this “commerce quest”!

In the past decade we’ve seen an incredible amount of disruption that is evolving the commerce landscape. Longtime retailers are falling behind as sales stall, barriers to selling are coming down, and there’s an abundance of channels at your disposal, which you can sell directly to consumers through at anytime and anywhere.

You need to focus on what’s repeatable, predictable, and achievable. Unfortunately, MOST retailers hardly do.

I hate to be cliche, but consider this quote from Warren Buffet:

“Someone is sitting in the shade today because someone planted a tree a long time ago.”

So our question to you is – are you ready to plant your tree?

Related: Why Retailers Need Technology Roadmaps

Your Commerce Canvas

This is where our Commerce Canvas comes into play. This is our framework for helping retailers and merchants enter new channels, complete high-level planning, and day-to-day execution.

To help you along your quest for sustained consistent growth, I thought I would share a quick(ish) summary on the areas of your business that we built our framework on, and that you need to consider to map your commerce quest and grow your business.

PSST: We cannot confirm or deny that a book on this exact topic is coming out this summer from a trusted eCommerce leader

The Commerce Quest

 demac media, commerce quest, commerce canvas, ecommerce, matt bertulli, business planning
Consider the following questions for your business.

1. Your Value

Think about the value your business provides. What are your products/services and how are they differentiated?

2. Your Market

Who are you providing value to? Age, gender, occupation, location etc. Think about your total addressable market.

3. 1 Year Goals

What do you want to achieve in the next 12 months? How are you measuring your success?

4. Next Quarter

Of the mentioned 12 month goals, what will you complete in the next 3 months?

5. Teams and Responsibilities

Which team members are involved? What are they responsible for?

Related: The Ultimate eCommerce Hiring Guide

6. Team day to day activities

What are the day to day activities of the mentioned teams?

7. Obstacles

What internal systems, teams, technologies, etc are stopping you from achieving your goals?

8. Opportunities?

What will happen if you achieve those goals?

9. Budgets?

What is your budget and how was it defined?

Related: The 10 Most Important Metrics for Your eCommerce Dashboard

10. Timelines?

What critical dates are you working towards and why?

Need help on your commerce quest?

We’ll be at IRCE 2017 in Chicago next week helping retailers and brands fill in their commerce canvases. Swing by our booth #1953 on the show floor if you have any questions, we can guide through the process of properly embarking on the commerce quest. We’ll even have FREE items to equip you with on your journey to sustained and consistent growth.

Be on the lookout for these friendly faces:
IRCE2017, Demac Media, commerce canvas, matt bertulli

Any questions? Click here to get in contact with us.

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