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How Social Login and Sharing Affect eCommerce

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Ecommerce Infographics

eCommerce is exploding as merchants continue to discover ways of getting their products and services to their customers. Why is social login and sharing important in eCommerce? 65% or two-thirds of adult Internet users have an account on at least one of the following social networks like Facebook, Twitter, Pinterest, Google+, LinkedIn and Yahoo. 68% of consumers consult their social network sites to research product information and more importantly product reviews. It’s no wonder why 2 out of 5 consumers prefer social logins vs. creating a new or guest account. Find out How Social Login and Sharing Affect eCommerce.

Source: MarkUpBox

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  • 75% of online carts are abandoned due to mandatory registration at checkout. Tweet This!
  • 68% of consumers go to social networking sites to read product reviews. Tweet This!
  • 2 out of 5 consumers prefer social logins over creating a new/guest account. Tweet This!
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