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The 6 Holiday Email Campaigns You Need to Deliver This Season!

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ebooks, eCommerce, eCommerce Strategy, Email Marketing

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The holiday season seems to creep-up on us, starting earlier with each year that passes. Have you started planning your holiday email campaigns yet? There’s no better time than now to set yourself up for success!

We created The Retailer’s Guide to the Galaxy Holiday Season to help retailers and merchants prepare for the busiest time of the year. This free guide includes the best examples of holiday email campaigns sent during Black Friday Day Cyber Monday 2016 + why we think they’re winners. Click the button below to get your guide today!

DOWNLOAD THE GUIDE NOW

Email marketing is king among your channels for driving growth and increasing engagement. In fact, no other channel is able to produce the same return on spend that email can. According to Custora Email marketing was the biggest driver of Black Friday transactions, with 25.1% of sales originating from the marketing channel.

To help you improve engagement and grow revenue, the following are a curated selection of the email campaigns our experts recommend you run this holiday season:

6 Holiday Email Campaigns To Run This Season!

  1. Sales-holiday Specific Messages

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This is probably the most obvious, and widely used type of email campaign to send during the holidays. Here’s some tips to make your event specific emails count:

  1.  Gift-Giving Guide and Featured Collections

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Give the gift of a gift giving guide this holiday season! Plan out your guides well in advance to ensure you have one for every major holiday and type of customer. Here’s how it can be done simply:

  1. Make it Personal

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Personalized email campaigns win customers over big-time, and easy to execute based on data you’ve already been collecting:

  1. Create a Sense of Scarcity

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Timing is everything during the rush of a big holiday sales days like Black Friday and Cyber Monday. For us, the movie “Jingle All The Way” starring Arnold Schwarzenegger comes to mind. In which he desperately tries to procure the hottest action toy for his son for Christmas.

  1. Cart Abandonment

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No matter the time of year, when it comes to shopping cart abandonment the struggle is real.
The good news is, that by intelligently using your email marketing during the holidays, you can recover sales and capture that “abandoned” revenue:

  1. Post or Lapsed-Purchase Email

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In the commerce world, these are typically known as “win back campaigns”, because you’re trying to win customers back. The holiday season might be the perfect time for you to reach out to previous customers who have dropped off your radar:

Start Now!

Remember, consumers are going to be overwhelmed by holiday marketing messages this time of year, it pays to get creative in order to have your brand seen.

According to research by Litmus retailers increase their email frequency to their subscribers by roughly 50% during November and December, compared to other months. That’s A LOT of messages for you to plan out, and for shoppers to consume.

Download your free copy of The Retailer’s Guide to the Galaxy Holiday Season to get ahead of your holiday email campaign planning, now:

Retailer's Guide to the Holidays

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