Flash Sales Becoming Equivalent to Outlet Stores

Are flash sales becoming the virtual equivalent of outlet stores? Retailers offering flash sales are integrating them with existing websites in order to create and obtain new revenue opportunities. This week’s infographic highlights the recent success retail companies have experienced from a flash sales campaign. Even though flash sales last for a few hours to a few days, according to this infographic, most flash sales promote deep and long-term customer engagement with brands. Check out the post below for more!

Source: Monetate

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  • 50% of purchases occur during the first hour of a flash sale. Tweet This!
  • Flash sales promote deep, long-term customer engagement with brands. Tweet This!
  • Email is a key driver for flash sales generating on average 18% of referral traffic. Tweet This!