The internet is ever-evolving. Google’s algorithms alone are reported to change about 500-600 times per year! The practice of Search Engine Optimization (SEO), the process by which a website can improve its search engine visibility and ranking, has really evolved over time. In today’s world search engine optimization is more about engagement rather than just making rank on search engines with singular keywords. Marketers will know this more then any one, as the drastic changes their methods have undergone keeps them on their toes. Let’s take a look back at what SEO use to be and compare it with where it is at now. Check out this infographic that covers the evolution:
For the top in-house activities today for SEO, keyword research comes 4th. Tweet this.
Old SEO focused on singular keywords, whereas new SEO focuses on keyword intent. Tweet this.
With old SEO, content was created for search engines. Today content provides value to users. Tweet this.
New SEO methods ditched the spammy backlinks of the past, and now only focuses on quality. Tweet this.