This Week in eCommerce:
April 7 – 11

The theme for this weeks Wrap UP is disruption. Can Google disrupt the online travel industry? Google has recently licensed Room 77’s hotel booking software in an effort to gain a piece of the highly lucrative online travel business. Are B2B companies ready for a digital future? In a recent study by Forrester Research on online marketing and online merchandising only 21% of respondents said their CEOs have set a clear vision for a digital future. Lastly, Shopify makes it’s card reader more attractive to merchants as they introduce some price changes to the transaction structure, making it a more competitive option to in-store payments giant Square. Get the details in the articles below.

Is Your B2B Firm Prepared for the Digital Future?

Article: Many B2B Firms are Ill Prepared for the Digital Future
Source: Internet Retailer

In a recent study by Forrester Research on online marketing, and online merchandising, only 21% of respondents said their CEOs have set “a clear vision for digital in our business”. Digital technology is continuously growing, spawning multiple forms of communication available for business-to-business firms. The study suggests that the Internet will disrupt many industries. 19% of respondents said they had the right technology to “execute our digital strategy”. 81% of respondents are warily eyeing the continuing rise of digital. Find out which industries could be affected?

Disrupting the Online Travel Industry

Article: Can Google Disrupt the Online Travel Industry?
Source: Business Insider

Google has recently licensed Room 77’s hotel booking software. Room 77 is a software start-up that is supported by Expedia, one of the leading online travel agencies. Google will be competing with other Online Travel Agency’s (OTA) like Priceline, Orbitz Worldwide and Trip Advisor, Google is looking to gain a piece of the highly lucrative online travel business.

How Shopify’s Card Reader Rates Challenge Square

Article: Shopify Tweaks it’s Card Reader Rates to Challenge Square
Source: Gigaom

Shopify is retooling its transaction structure with the goal of making it a more competitive option to in-store payments giant Square. Shopify raised the percentage it takes off each transaction from 2.5% to 2.7% however Shopify will no longer charge merchants an additional 30 cent fee per transaction. Likewise, Square has recently adjusted their per-swipe rates.