This Week in eCommerce
November 28 – December 2

Cyber Monday sales up by 20%: U.S researchers

Link: http://www.thestar.com/business/article/1094532–cyber-monday-sales-up-by-20-u-s-researchers

As expected, the holidays are off to a great start with record setting Black Friday and Cyber Monday online sales. This article focuses on Cyber Monday as sales at up 20% from last years numbers.

Social Proof Is The New Marketing

Link: http://www.linkedin.com/news?actionBar=&articleID=942025282&ids=0TcP4Tc3wRd3AId34Oc30OdPgVb38UczkOc38QeiMPdzcUdzAUd3AIcz8Rd38TdzgV&aag=true&freq=weekly&trk=eml-tod2-b-ttl-2&ut=36LRNboyd1p501

The idea of social proof is described as a “psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation”. (Sounds fancy, thank you Wikipedia). This article talks about some of the different types of social proof and what kind of effects it has on online marketing.

New Adwords Social Extension Displays Google +1’s in PPC Ads

Link: http://www.seomoz.org/blog/new-adwords-social-extension-displays-google-1s-in-ppc-ads

Google has been working quite extensively on their +1 search attribute to rival Facebook “likes”. Even similar to a Facebook company page, the Google+ business page bares a striking resemblance to a Facebook page. The new extension adds Google +1’s to Adword advertisements. 

How to Reengage Inactive Email Subscribers

Link: http://www.getelastic.com/how-to-reengage-inactive-email-subscribers/

Has email marketing lost its usefulness in a companies marketing plan? I wouldn’t go that far ahead quite yet. Email marketing has lost some effectiveness over the years in a sense that customers see it as spam and don’t open emails or click through if they do open it. Get Elastic’s fantastic eCommerce blogger Linda Bustos goes over the pros and cons of email marketing, and some effective tactics to reengage with your email subscribers.