It’s BlackFriday! If you’re taking a break from online shopping or while your in-store and lined up waiting to cash in on some of the great deals this weekend, check out our WeeklyWrapUp! This week, BitCoin continues to make headlines as it hits a remarkable trading value over US$1000. Shopify announces that its online merchants can now receive payment via Bitcoin. How does shopping on Thanksgiving Day help retail and online merchants? Plus 5 retail tricks consumers can avoid during Black Friday. Checkout the summaries below!
Retailers are on edge as December 25th quickly approaches. Black Friday marks the grand opening of the holiday shopping season. This year, shoppers have only four weeks to buy all the items on their holiday shopping list. In order to drive sales, more retailers opened their doors on U.S. Thanksgiving Day, with the expectation that shoppers will want to get a head start on their holiday-shopping list. Stores such as Wal-Mart, Kmart, Target, Macy’s, Office Depot, Belk and JoS A Bank Clothiers will open their stores on Thanksgiving. VP of Marketing and Insights for comScore Inc. says the cultural shift of shopping on Thanksgiving will benefit both eCommerce and store sales.
Bitcoin reached a record high surpassing US$1000 on the Mt. Gox exchange. Speculation around the virtual currency has spurred demand and increased its value. Bitcoins exists as software and are not regulated by any country or banking authority; however, the recent closure of an illicit website gained attention from the U.S. Senate. Lawmakers, law enforcement and securities agencies recognize that the digital currency has the potential to be a legitimate means of exchange.
A new marketing push to remind consumers of how easy it can be to shop for groceries online, shows that virtual shopping is more efficient for consumers, manufacturers and marketers. Peapod.com has long been at the forefront of online grocery sales. The company’s virtual supermarkets are located at over 100 rail stations throughout the U.S. Peapod’s campaigns encourages customers to download the mobile app in order to start shopping on-the-go.