This Week in eCommerce:
March 24 – 27

Style is often an overlooked element when it comes to tech, but Google’s new partnership with Italian eyewear company Luxottica is about to change that by making new mainstream designs for Google Glass. Survey results from Animoto revealed, over a one week time period, 57% of respondents watched product videos from a smartphone in order to get more product information. Lastly, how will Parallax design improve user experience in eCommerce? Check out the summary in our Weekly Wrap Up.

Consumers Love Watching Product Videos

Article: More Than Half of Consumers watch product videos
Source: Internet Retailer

Over 85% of web users who watch videos online collectively watched 48.7 billion videos in January. Over a period of one week, Animoto surveyed 1014 American adults, watching online videos, and discovered that 76% of viewers watched at least one video from their Smartphones. Additionally, 94% of viewers have seen at least one video from a computer. Even more interesting, over half of all respondents (57%) report watching a video that either discussed or demonstrated the product. CEO of Animoto Brad Jefferson says, “The data shows that there’s a real power in business videos to help people make confident shopping decisions”

Google Glass Goes Mainstream

Article: Google Glass Partners With Makers of Ray-Ban, Oakley
Source: The Toronto Star

Italian eyewear company Luxottica and Internet giant Google are teaming up to bring the next generation of Google Glass for mainstream consumers. Style is often the last thing on a manufacturer’s mind, however this partnership will harness Luxottica’s design strengths in an attempt to make Google Glass less “nerdy” while attracting more mainstream users of wearable technology.

Pros and Cons of Parallax Scrolling

Article: The Pros and Cons of Parallax Scrolling for eCommerce
Source: Get Elastic

The largest design trend involving elements that appear to move independently of each other is slowly making it’s way to the product display page of an eCommerce site. It’s earliest implementation was seen in video games like Super Mario. For eCommerce sites, parallax design is user-controlled, with moving images, video and interactive hotspots. eCommerce and brand sites can use parallax design to better show products in context.