This Week in eCommerce:
January 27 – 31

Football Fans! Super Bowl XLVIII is here! Find out how the biggest day of the season influenced eCommerce. Who are you cheering for? Mainland China’s online retail market is expected to grow to an average of 34% over the next five years. By March 15, eCommerce in China will be faced with several laws that will regulate transactions occurring in one of the world’s largest online retail business-to-consumer (B2C) markets. Over the last two years, investments in eCommerce occurred globally, with outlays of up to $400 million.

How Super Bowl XLVIII Influences Site Search

Article: Denver or Seattle? Online Shopping Behavior Shows Fan Popularity for Super Bowl 2013
Source: SLI Systems

Super Bowl XLVIII is here and Football fans are all geared up for the biggest day of the season. A record-breaking 111 million viewers are expected to cheer for either the Denver Broncos or Seattle Seahawks. How did Football fans gear up for the big day? In the weeks following the NFC and AFC, SLI Systems registered nearly 160,000 searches for Denver Broncos or Seattle Seahawks. Most of Western United States and the Midwest searched for Seahawks gear while fans in most central states preferred Broncos fan gear. What were Super Bowl fans searching? Most went online looking for team products, jerseys, hats, shirts and a variety of other fan apparel. Who are they cheering for? Out of the 160,000 eCommerce searches, the Seahawks take the lead by 2.6%. You’ll have to tune in to Sunday’s Super Bowl XLVIII to find out.

Growing Investment in Global eCommerce

Article: Where the Money Is
Source: Internet Retialer

Over the last two years, investments in eCommerce occurred globally, with the transfer of funds flowing back and forth from the East to the West. Who is doing all the eCommerce investing? Some of the Top 10 countries investing in eRetail companies include China, U.S, U.K, Sweden, Belgium, and Germany with Canada and Saudi Arabia leading the pack of investors spending $400 million. eRetailers in the U.S and China accounted for 65% of the 20 largest investments in online merchants in 2012 and 2013.

New Laws to Regulate eCommerce in China

Article: China Tightens Watch on Grown eCommerce Sector
Source: South China Morning Post

By March 15, eCommerce in China will be faced with several laws that will regulate transactions occurring in the worlds second-largest online retail business-to-consumer (B2C) markets. Mainland China’s online retail market is expected to grow to an average of 34% over the next five years. So what regulations can merchants and consumers alike, expect in two months? Consumers will be able to return goods within 7 days without specifying a reason, as long as they are in “good condition”. Furthermore, online sellers will be required to register their names and addresses to make it easier to pursue legal action against counterfeiters.