CRM (Customer Relationship Management) has traditionally been popular for B2B merchants, however going forward we’ll be seeing more B2C merchants taking advantage of CRM in order to have one view of their customers. Specifically, CRM will help merchants with several key strategic and tactical initiatives such as loyalty, single view of the customer, segmentation, life time value of a customer ($) as well as differentiating high value customers vs. low value customers (more than just $). With more channels and more ways to interact with customers, we’ll explain how merchants can use CRM to leverage all that data you’ve been collecting but not effectively using.
Part 2: Mobile
Mobile, it seems, has been a hot topic for the last couple of years. And it’s still on our list for a key trend in the industry. Why? Because Mobile is forever evolving. With the elimination of boundaries between in-store and online, mobile devices stand to become the key component of how consumers interact with retailers while in stores. Specifically we’ll be focusing on how the mobile payments industry has evolved, and where opportunities and challenges exist for retailers when dealing with NFC vs BLE vs iBeacon.
Part 3: Security
Closely related to Mobile, is security. One of the biggest factors hindering consumers in eCommerce is trust and the security around paying online, and with PCI compliance becoming more difficult to achieve each year, it’s causing headaches for most merchants. We’ll be elaborating on the recent changes to PCI compliance for 2015 and beyond, as well as the 12 control objectives you need to to be fully PCI Compliant. This section is not one to be missed.
2015: Know your industry and Leverage the Opportunities
Whether you’re just getting started with eCommerce or are a seasoned retailer, knowing how your industry is evolving is the key to staying competitive and most importantly prepared. Business decisions should no longer be made on feelings or guesses, they should be backed by data. CRM allows for a 360 degree view of your customer and then enables you to segment your marketing accordingly. With mobile technology rapidly improving, it’s offering new ways for merchants to interact with their customers both online and offline. Finally, security should be the first thing you think of in the morning and the last thing before you end your day. Are you staying in line with proper security standards and procedures? Are you up to date with PCI/DSS Version 3.0? Find all this out and more with our detailed ebook. Free for download. Click here or on the button below to get yours.